5 Free Digital Marketing Courses To Study In 2025

Digital marketing skills are not only for marketing professionals; business leaders, entrepreneurs, … [+]
Digital marketing has attracted much attention over the past few years, and for good reason: with more than 5.5 billion users on the internet at any given time, digital marketing skills are in high demand to capture their attention and convert these users into customers or clients.
There are several benefits of working in digital marketing. Whether you’re at a marketing agency, working in-house for an organization as part of their marketing and comms department, or simply want to deliver this service as a freelancer, there is plenty of scope for you to develop your career. Not only are careers in digital marketing highly lucrative, but you don’t necessarily need a degree to start either.
With the shift in focus on skills-first hiring, the increased demand for digital marketers, and the magnitude of suppliers answering to the demand by providing affordable online training, now is the perfect time to develop your skills in this area so you can be work-ready in 2025.
5 Free Digital Marketing Courses
Regardless of if you’re at the entry-level of your career journey, making a career pivot to the marketing industry, or simply wish to refresh your knowledge and skills, these five totally free digital marketing courses will help you become effective and confident in your work by the end of the new year—and even land a new job. But digital marketing courses are not only for marketing professionals. If you are an entrepreneur or freelancer, then you should also consider enrolling on one of these courses:
1. Alison’s Diploma In E-Business (by Google)
Teaches online business marketing basics and essential terms such as SEO, Google Analytics, and how to track and understand the data behind the traffic and your marketing strategy. The course modules are free.
2. LinkedIn Learning’s Online Marketing Certified Associate
If you already have a LinkedIn Premium subscription, all courses on LinkedIn Learning can be accessed for free. LinkedIn Learning has a wide range of digital marketing courses, but one of those that you should look out for is the OMCA delivered by Online Marketing Certified Professionals (OMCP). This is a popular course amongst learners on the platform and teaches social media, PPC (pay-per-click), mobile marketing, and analytics.
3. Digital Marketing Specialization, By University Of Illinois Urbana-Champaign
This course is delivered for free via Coursera (if you require financial aid), and is actually seven courses in one. In this course series, you will learn about multi-channel marketing, product marketing strategies, and measuring performance, amongst other key concepts. You also earn a career certificate upon completion, that you can proudly display on your LinkedIn profile and mention in your resume.
4. Digital Marketing Courses By SEMrush Academy
SEMrush, one of the industry’s go-to platforms for marketing analytics, research, and AI-powered content creation, has an academy with a range of free courses and certifications which you can gain at the end of each. These courses include niche topics such as emoji marketing, to YouTube search and email marketing strategies.
5. SEO For Beginners Course, By Ahrefs
Finally, if you want to sharpen your marketing skills and have no clue what search engine optimization even is, this beginner-friendly course will set you on the right path and boost your confidence.
SEMrush Academy has tons of free content and digital marketing upskilling materials
There are loads more courses for you to explore on Coursera, Meta, and HubSpot, and of course, you can even use ChatGPT and YouTube to aid you in learning digital marketing skills as well. However, while learning, remember to start practicing your skills and applying them in real-world contexts so that you can be seen as more work-ready when you’re applying for digital marketing jobs.
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