Brands mix deterministic and probabilistic data for hybrid targeting
Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it...
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Activist Shareholders Drive Corporate Governance Reforms in South Korea
(Image from BusinessKorea DB) The recent wave of shareholder activism has significantly impacted corporate governance in...
Using Unified ID 2.0 on The Trade Desk for an omnichannel campaign allowed Asahi to significantly boost campaign performance
Business objective Leveraging an omnichannel strategy to drive online sales of a new product As Japan’s largest beer producer, Asahi’s brews have become...
Q-Prime South – Digital Marketing Manager, Social Media (US)
Digital Marketing Manager (Social Media)Q Prime SouthOverview:Q Prime South is seeking a Digital Marketing Manager (Social Media) to play a...
5 Content Marketing Ideas for May 2025
May is a fertile time for content marketers. The month has prominent retail holidays, including Mother’s Day. But companies that...
Neptune Digital Assets Strengthens Board with Top Legal Expert Appointment
Neptune Digital Assets (NPPTF) has appointed Tara Amiri as a non-executive, independent...
