Content Marketing – hotelier’s least utilized tool to increase direct bookings
Content marketing includes content and descriptions about the property, its amenities, services, calendar of events, destination, activities and attractions that...
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ESG Investing Pushes Firms To Evolve Corporate Governance
In new research, Jitendra Aswani and Roberto Rigobon find that investments raised on sustainable bond markets force firms to make...
It’s Not The Algorithm, It’s Your Content
Kenda Laney, founder & CEO of Laney Media, an organic content marketing firm for founders scaling to 7 figures and...
Macy’s Strategy Shows Promise With Omnichannel Shoppers
Will Macy’s Bold New Chapter strategy be enough to save the iconic company and return it to profitable growth? Macy’s...
Payro Selects Lendio to Expand Financing Offerings for Small Businesses
New partnership with Lendio enables Payro Finance to offer expanded coverage for small businesses seeking financing solutions. LEHI, Utah, Feb....
Marketing Trends You Can’t Afford to Ignore in 2025
The Gist Smarter martech stacks. Marketing teams are streamlining their tech stacks to improve efficiency and eliminate redundancy. Data meets...
