CISO-Led Content & Marketing-Generated Leads with Lauren Koppelman
We’ve got one of the coolest marketers in cybersecurity joining us this week—Lauren Koppelman, Senior Global Campaign Manager at Fortinet...
Content Marketing
How To Use A Content Marketing Strategy To Resolve Business Challenges
Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership...
Marketing Masterclass: Here’s 3 things you’re overlooking if your business is on Facebook
Until recently, many of my Marketing Masterclass articles have centred around just one social media platform: LinkedIn. But I don’t...
Andy Crestodina on Modern Content Marketing
When you create a sales web page, you want to listen to your customers (literally). (more…)
Tailoring Your Content Marketing Message to Philadelphia’s Diverse Audience
In the age of personalization, marketers are constantly on the lookout for ways to connect with their local audience. Whether...
5 Ways To Use ChatGPT For B2B SaaS Marketing (Prompts Included)
This illustration photograph taken on October 30, 2023, shows the logo of ChatGPT, a language ... model-based chatbot developed by...
