How the CMO Role Is Evolving
The Gist Role evolution focus. The chief marketing officer now leads not just branding but data, customer experience and cross-team...
Digital Marketing
Digital marketing statistics of 2025: H1 by the numbers
Social media and influencers The global social media ad market is expected to grow 12% this year (Source: WARC) 59%...
Inspirato to be folded into CEO’s digital marketing firm, trade under new name
🖨️ Print ArticlePayam Zamani bought about half of Inspirato in 2024 and is now the CEO. (Max Scheinblum/BusinessDen) Inspirato is...
A Smarter Way to Build Marketing Plans
The Gist Planning is flawed. Traditional marketing plans assume stability but fall apart in fast-changing markets. Adjust as you go....
Google Ads AI Max: What Advertisers Need to Know
TL;DR:Google Ads AI Max is a new upgrade for Search campaigns that should be out to all accounts by the...
Google Ads AI Max: What Advertisers Need to Know
TL;DR:Google Ads AI Max is a new upgrade for Search campaigns that should be out to all accounts by the...
