The New Role of Marketers: Human-AI Collaboration
In today’s fast-evolving digital landscape, the expectations placed upon marketing organizations are unprecedented. Demand for agile content production, hyper-personalization, and...
Marketers
Orange 142 Releases “Digital Audio Best Practices Guide” to Help Marketers Maximize Reach in a Rapidly Evolving Audio Landscape
New resource offers insights, strategies, and tips to build measurable digital audio campaigns AUSTIN, Texas, May 1, 2025 /PRNewswire/ --...
B2B Inflation Is Our New Reality. How Should Marketers Adapt?
The Gist Rising costs everywhere. B2B marketers face mounting pressures from higher media, tech and operational costs, affecting every part...
Are attention spans really getting shorter? How should marketers respond?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained...
Marketers are rewriting the brand safety playbook for content creators in 2025
As content creators continue to accrue fame and influence, marketers have learned that they are not beholden to traditional brand...
New tools give marketers more control over AI-created content
Jasper, one of the earlier players in generative AI marketing tech, has developed new ways to give marketers more control...
