How Ikea’s Online-first Strategy Worked In The Indian Market
Susanne Pulverer, CEO and chief sustainability officer, Ikea India; Image: Neha Mithbawkar for Forbes IndiaGlobal home furnishing brand Ikea has recently launched an...
Strategy
Ahold Delhaize Strategy Eyes Stop & Shop Repositioning, Doubling Online Sales
Ahold Delhaize is introducing a new strategic plan it said would grow sales and market share over the next three...
Olympia Omni-Channel Content Marketing Strategy For Orthodontists Expanded
Search Shark Media announces a new service expansion to Olympia, WA, offering a unique content marketing solution for local orthodontist...
Samsung’s Online-Only Strategy Fuels Grey Market
Samsung Faces Backlash from Mobile Retailers Over E-Commerce PracticesIn a significant turn of events, mobile phone retailers in India have...
Mobile retailers say Samsung’s online-focused strategy fuels smartphone grey market, bat for level playing field: Report
India's cellphone retailers' association reportedly criticised Samsung for favouring e-commerce giants like Amazon and Flipkart by giving them better access...
Optimize Your Organic Content Strategy Beyond Google
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