In this webinar, we’ll dive deep into the strategies and techniques that can help your brand create compelling narratives that resonate with your target audiences.
Key topics include:
- Harnessing the cognitive and emotional impact of storytelling in marketing
- Insights from an editor’s perspective on crafting engaging stories
- Practical steps for implementing storytelling in your content marketing strategy
- Balancing AI tools with authentic human creativity in content creation
Panelists include Ernesto Burden, vice president and publisher at Yankee Publishing’s New Hampshire Group and Mike Cote, editor of NH Magazine and NH Business Review. They’ll share their expertise on creating content that not only informs but also captivates and converts. Whether you’re a seasoned marketer or new to the field, this webinar will equip you with valuable insights to elevate your content marketing efforts. Learn key industry trends and how to navigate the balance between AI assistance and human creativity. Don’t miss this opportunity to transform your content marketing strategy and connect with your audience on a deeper level through the power of storytelling.
Join us for a free webinar!
Tuesday, October 29, 2024
11 a.m. until noon
Panelists
Vice President and Publisher
Yankee Publishing | New Hampshire Group
Ernesto has been vice president digital for Newspapers of New England (NNE), group publisher at PennWell, vice president of digital media for The Telegraph and NH.com and related sites, as well as digital media director for the Rutland Herald and Times Argus newspapers in Vermont, online editor for The Telegraph and NH.com, and a print editor and reporter with daily and weekly newspapers. He’s spent his career at the intersection of publishing, digital evolution and marketing helping both publishers and advertisers maximize their digital visibility.
New Hampshire Editor
NH Business Review, New Hampshire Magazine, 603 Diversity
Cote oversees New Hampshire Magazine, a monthly magazine on interesting people, places and happenings in the Granite state, and NH Business Review, a biweekly publication, covering all business-related news and events in New Hampshire. Additionally, Cote lead the editorial effort at 603 Diversity, a quarterly publication that shares the cultural contributions made by New Hampshire’s diverse communities. Cote also co-hosts the weekly “Down to Business” podcast with Managing Editor Amanda Andrews.
A Manchester, New Hampshire, native, Cote has worked for newspapers and magazines in both Colorado and Florida, such as ColoradoBiz and Naples Daily News. He started as a business and city editor at the New Hampshire Union Leader in July 2012 before being promoted to senior editor in May 2020. Cote also wrote a weekly column in the business section throughout his 11 years at the New Hampshire Union Leader. He received a bachelor’s degree in English and communication from the University of New Hampshire and a master’s degree in journalism and mass communication from the University of Colorado Boulder. Cote is also a member of Make-a-Wish New Hampshire’s board of directors.
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