Informa TechTarget to Speak at Content Marketing World 2025 on ‘The Trust Advantage’ and How to Transform Content Strategy in Today’s B2B Landscape
NEWTON, Mass., September 09, 2025–(BUSINESS WIRE)–TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today announced its participation at the Content Marketing World conference, taking place September 15 – 17 in San Diego, CA. Produced by the Content Marketing Institute, Content Marketing World is the largest gathering of content marketing professionals, delivering real-world insights and practical takeaways to break through the noise of the challenging B2B marketing landscape.
Marketers are navigating an era where up to 95% of their audience is not ready to buy at any given time. As purchasing decisions become more complex, buyers are forming their own opinions before contacting a brand, as well as consulting outside stakeholders and influencers. And with the rise of AI-generated content, today’s buyers demand authenticity and proof to know what is real and what can be trusted.
Informa TechTarget leaders will explore these themes and more at its session, “The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise,” on Tuesday, September 16, from 2:05 – 2:40 p.m. in Room 7. The session will feature Mandi Tompkins, Head of Studio, and Travis Gonzalez, Director of Strategy, Studio, who will delve into the pivotal role of trust in today’s B2B content marketing strategies.
Session attendees will gain insights into:
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The Trust Crisis: Why today’s buyers demand authenticity and transparency, and how marketers can respond in a content-saturated world driven by AI.
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The Expert Advantage: How partnerships with trusted SMEs, media voices, and analysts can establish a powerful network of authority for buyers.
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The Innovation Imperative: Strategies on how to create connected content ecosystems that meet buyers at every point of their nonlinear buying journeys.
“At Informa TechTarget, we see firsthand how critical trust is in today’s B2B marketing landscape,” said Tomkins. “By combining our permissioned first-party audience data with expert voices and authoritative content, we are giving marketers a competitive advantage to cut through the AI-driven noise and target the right audiences with the right conversations at exactly the right time.”
Informa TechTarget will be onsite at booth #625, where representatives can explore how its solutions help B2B technology companies accelerate growth, engage high-value audiences, and create meaningful buyer connections.
To learn more about how to connect with Informa TechTarget at Content Marketing World, click here.
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