BYD’s media strategy underpins global reputation and market position
Picture Credit: Shutterstock.com A new report from media firm CARMA has outlined how BYD’s communications strategy has contributed to its...
Media
Purdue Brand Studio honored for excellence in content marketing, social media
Purdue’s “In Our STEM ERA” Makerspace is among four Purdue Brand Studio campaigns that earned top honors at Ragan’s PR...
Earned Media Is Dead: Why Paid Content Marketing Wins in the AI Era | stupidDOPE
For years, brands, musicians, and businesses believed in the promise of earned media. A single news feature or viral moment...
Paid Media Is the Key! Why Content Marketing Outlasts Ads and Social Media in the AI Era | stupidDOPE
Marketing has always adapted to technology. From newspapers and radio to television and the internet, every new platform changed how...
How Brands Grow by Operating Like Media Companies
The Gist Seeds of strategy. Content strategy thrives when treated like a garden — requiring planning, pruning and care. Media...
DS Group and WPP Media unveil DCODE – playbook for mastering digital marketing
Dharampal Satyapal Group (DS Group), in collaboration with WPP Media, has launched DCODE – The Guide to Digital Marketing, a...
