Make Wake Artists Adds New Digital Strategy Department
Jess Keifer and Kyle Jonas. Photos: Mackenzie Ryan Make Wake Artists has launched an in-house digital strategy department spearheaded by...
Strategy
Peloton Announces Appointment of Chief Marketing Officer and Creates Chief Technology Officer Role to Focus on AI Innovation Strategy
Peloton Interactive, Inc. (NASDAQ: PTON) has appointed Megan Imbres to its leadership team as Chief Marketing Officer. The company has...
9 Steps to Build a Winning International Ecommerce Strategy for 2025
Going global is a big opportunity for your brand. New markets and customers, expanded brand affinity, new product development and...
Research on operation strategy of multiple channels pharmaceutical supply chain based on blockchain technology
Based on the problem description and decision assumptions outlined in the previous section, this section first discusses the reselling model...
Marketing To Machines: A New Performance Strategy In The Age Of AI Agents
The traditional marketing funnel is quickly being rewritten – not by a consumer trend but by a shift in how...
IKEA Marketing Strategy: A Case Study
Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base,...
