Ardath Albee builds B2B buyer personas that actually work
Most B2B marketers assume they know their buyers. Ardath Albee makes them prove it.As CEO of Marketing Interactions, Ardath has...
B2B
Two thirds of B2B marketers say lead gen tactics changing
In a challenging market characterised by persistent volatility, lengthy buying cycles and disruption from AI, B2B businesses are looking for...
Top B2B Global Content Marketing Agencies 2025
Our 2025 Global Agency Benchmarking Report has been out for a few weeks and one of the highlights includes its...
Informa TechTarget to Speak at Content Marketing World 2025 on ‘The Trust Advantage’ and How to Transform Content Strategy in Today’s B2B Landscape
NEWTON, Mass., September 09, 2025--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), ("Informa TechTarget"), a leading growth accelerator for the B2B Technology sector,...
While B2B Content Volume Grows, Budgets Barely Budge as AI Adoption Rises
The use of artificial intelligence (AI) is filling the gap of the increasing need of B2B content without a corresponding...
Start a Wholesale Business in 2025: Complete B2B Guide
The total amount of merchant sales within the wholesale market as of May 2025 was $697.2 billion, up 4.8% from...
