Top B2B Global Content Marketing Agencies 2025

Our 2025 Global Agency Benchmarking Report has been out for a few weeks and one of the highlights includes its spotlight on global content marketing agencies. Content and thought leadership was one of the most popular specialisms this year, and in this blog, we break down all the highlights, as well as its place in the industry.

Before we get started, it’s worth noting how we collect data for all our global specialisms. In our global survey, we asked agencies to check off what services and capabilities they offered. This included everything from PR and ABM to sales enablement and much more. After selecting their entire offering, agencies were then asked to use the same list to highlight their top three specialisms. Using the data from this question, we create the content and brand specialism league tables for the global report. 

For this specialism specifically, we stated it as ‘Content marketing and thought leadership services (including copywriting, storytelling, editing, video)’. This was to make it clear what was included. We also rank agencies based on total gross income.

So what does the data tell us? Out of the 15 agencies we surveyed, seven of them cited content marketing and thought leadership as one of their top three priorities. Interestingly, all but two agencies (86.7%) said they do offer content marketing/thought leadership to some capacity. VCCP claimed the top spot with a total gross income of 79.4, followed by Ledger Bennett and Luxid Group respectively. 

When we spoke to David Van Schaick, Agency Expert for Propolis about our US report, he said: “I think there’s consensus now that one of the main jobs for marketers is to be front of mind when buyers come into the market – building mental availability as it’s called. There’s also a growing recognition of the fact that the quality of attention you get from your audience matters. Performance media plays a role but the attention you get from that is very fleeting, it’s more about being physically available. Content marketing and thought leadership are one of the best options to win quality attention from your audience and build positive associations for your brand.”

And this sentiment seems to ring true on a global level as well. The popularity suggests that B2B clients increasingly understand the ROI of content-led approaches and are willing to invest. Even more so, they might even be winning out and proving impact far easier with content than other specialisms in the industry.

If you’re looking for more insights around content marketing, you can check out our content marketing guide, one of our training courses or download our full global report today.