Trends and Rules for Summer Olympics Social Content
The 2024 Paris Summer Olympics are officially underway and if brands are smart, they’ll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences.
NBC Universal is planning to air 7,000 hours of coverage of the Games, with 5,000 hours available via its streaming platform Peacock. Back in 2020, more than 3 billion people tuned in to watch the Tokyo Olympics, with viewers generating an estimated 8.6 billion engagements and views across social media.
Not only are worldwide audiences quite literally tuned in to the Games, they’re actively looking for more related content to consume off-platform. That is where brands can shine.
Engage in trending conversations
From AI-generated broadcasters to celebrity appearances, to conversations around mental health and the overall wellbeing of Olympic athletes, we’ve witnessed a lot of trending topics emerging in the lead-up to the Games. All trends present strong opportunities for marketers to connect with viewers.
And perhaps one of the most compelling topics is the women in sports movement.
The International Olympic Committee (IOC) has dubbed the 2024 Paris Games the #GenderEqualOlympics, and there has been a lot of debate around whether or not that’s actually a fair name for it.
The last time Paris hosted the Summer Olympics in 1924, less than 5% of the athletes were women. Until 1976, less than 20% of competitors were women before rising to nearly 48% in 2021, according to IOC data.
So while the IOC has made progress, it’s taken 100 years to get to this point. Additionally, 2024 is the first time Team USA women athletes are guaranteed equal pay.
Whether or not your brand is poised to enter this conversation, you should consider showing your commitment to this important movement and these athletes.
