Why Eric Believes AI Can Transform B2B Content Marketing

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Why Eric Believes AI Can Transform B2B Content Marketing

Most B2B companies still run outdated marketing playbooks. While traditional approaches like attending events, allocating conference budgets, cold calling, and email campaigns still work, they aren’t as effective as they once were. The most profitable marketing strategy involves finding underpriced channels before they become commoditized. Currently, organic content (especially on LinkedIn) represents one of the most undervalued opportunities in B2B marketing.

This is where Virio steps in. Co-founded by Eric, Virio delivers high-quality, high-performing B2B content that’s backed by data, focusing on tracking ROI rather than just brand aesthetics and impressions.

A Passion for Gaming, Content Creation, and Entrepreneurship

Eric’s entrepreneurial journey began as a competitive League of Legends player, ranking in the top 30 in North America out of millions of ranked players. This achievement provided his entry into the entrepreneurship world with some lucky breaks.

His first content agency produced and managed content for some of the largest Twitch streamers and gaming YouTubers. Over the years, he grew multiple accounts to millions of followers, generating billions of views across YouTube, Instagram, and TikTok. This experience taught him what it takes to create viral content and understand consumer social psychology.

Later, Eric founded one of the largest startup communities in Canada, hosting over 100 events for major corporations like Google, AWS, and Microsoft. This community experience gave him exposure to the B2B SaaS ecosystem.

B2B Marketing’s Underutilized Opportunity

The core problem is that most B2B founders and executives don’t know how to create effective content because they haven’t needed to develop these skills. They’ve spent their careers mastering other growth channels. Now, as they recognize content is a scalable opportunity, they lack the understanding of what drives revenue through B2B content.

When companies try to build internal teams or work with agencies, they often partner with people who don’t truly understand the space. Many focus on brand aesthetics and impressions rather than creating content that drives measurable business results.

Virio: Combining Talent with Technology

Virio helps clients create text and video content targeted toward their ideal customer profile and business goals. The company ensures content remains authentic while leveraging AI technology and tools they’ve built internally to automate processes. This technology is paired with experts to supercharge productivity.

Virio also focuses on content distribution, recognizing that great content without great distribution can only go so far. They utilize various strategies to ensure content reaches the right audience.

What sets Virio apart is their unique combination of skills. Few companies understand both viral content marketing and corporate content requirements. Corporate marketers often don’t understand how to create attention-grabbing content, while social media specialists frequently lack understanding of brand voice and business objectives. Virio bridges this gap.

The Future of Human-AI Collaboration

Eric believes AI won’t replace humans entirely but will transform how work gets done. The average worker might be at risk, but specialists with expertise will remain valuable. AI can already perform at 90% of the level of most humans, often outperforming 95% of people. The top 5% will stay relevant because humans still excel at taste, emotional understanding, and grasping broader context.

“One of the things that AI is going to do is supercharge humans and their productivity,” Eric explains. “It’s going to allow the best humans to operate 10x, 100x more effectively.”

As AI improves its contextual understanding, it will function like a personal business coach with vast data resources. The human element, connection and service will become an even more important differentiator as AI-generated content becomes commonplace.

Virio: Making AI Your Marketing Ally

Eric’s vision for Virio isn’t just about automation but transforming how humans and AI work together in marketing. To this end, Virio fosters a future where human creativity meets AI precision, marketing becomes data-driven, and business outcomes improve dramatically.

The way Eric sees it, AI isn’t a replacement for marketing professionals but instead a powerful tool, paving the way for a more productive, targeted, and successful B2B marketing approach.

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