5 Essential Video Marketing Tools You Need to Revamp Your Content Game

These tools are here to spice up your video marketing efforts!

We all love zoning out to Instagram Reels or TikTok videos—it’s easy to get lost for hours! This only highlights why marketers should pay close attention to video content. In the fourth quarter of 2023, an impressive 92.3% of internet users worldwide were watching videos online. 

The rise in popularity spans across all kinds of video content, from educational tutorials to detailed product reviews. Video marketing tools have revolutionized how we create and consume content, making it not only more engaging but also more impactful. What’s more, producing quality video content has become more cost-effective than ever, thanks to advancements in technology like artificial intelligence (AI).

The growth trajectory of video marketing continues to ascend sharply. In 2023, 91% of businesses harnessed video as a key marketing tool, up from 85% just three years earlier. The audience for digital video, including those who stream or download content at least once a month, expanded from three billion in 2020 to 3.5 billion in 2023. These numbers are a clear signal: now is the prime time for marketers to embrace video to captivate audiences and drive significant growth. If video hasn’t yet made its way into your marketing toolkit, there’s no better moment than now to get started.

To help you jumpstart your video marketing journey, here’s an overview of five outstanding tools that can transform your strategy, presented in no particular order.

1. Wistia

Screenshot of Wistia user interface (UI)

Wistia is a video marketing and hosting platform. This tool allows you to fully customize the video player—changing the color of the video progress bar, adding logos and tweaking playback controls. It also offers detailed analytics and integration options with various marketing tools, like Mailchimp, Hootsuite and Google Analytics. This helps you to understand your audience’s engagement better and refine your video content strategies.  It also emphasizes security, with options for access control and password protection. 

Key highlights of this video marketing platform include a user-friendly interface, in-video email gates for adding lead-capturing forms anywhere in the video, clear calls-to-actions (CTAs) and a screen and webcam recorder. SEO optimization and integration with platforms like Facebook and Google are also part of the package. 

Features of Wistia:

• Manage, embed and share your video content on Facebook, LinkedIn and YouTube
• Host live events with Q&A, polling, chatbox, emoji and more to create on-demand recordings
• Capture emails of leads using General Data Protection Regulation (GDPR)-compliant forms

Plans and pricing:

It offers a forever-free plan with up to ten videos and the following three paid plans with a 14-day free trial:

• Plus: US$24/month 
• Pro: US$99/month; suitable for professionals that require advanced analytics like A/B testing and heatmaps
• Advanced: US$399/month; suitable for businesses that require marketing integrations and customized webinar hosting

2. PromoAI

Screenshot of PromoAI UI

PromoAI leverages artificial intelligence (AI) to streamline video production for marketing and advertising purposes. You can simply start a project by entering a prompt or by uploading an existing video. After that, PromoAI takes over to generate professional videos for you to share on different marketing channels. You can also browse PromoAI’s template library and customize pre-existing videos to fit your brand. 

Despite being a bit pricier, PromoAI offers complete social video management, scheduling and direct publishing with AI-enhanced titles and descriptions. Plus, it offers royalty-free access to over 275 million images and videos from Getty Images, making it a resource-rich option for dynamic content creation.

Features of PromoAI:

• Creates up to 30 videos at a time that are aligned with your brand voice
• Real-time edits through chat without needing advanced skills
• Integrates campaigns directly into social media channels

Plans and pricing:

On top of a free plan, PromoAI offers the following three paid plans:

• Basic: US$59 month/user; suitable for individual creators 
• Standard: US$119 month/user; suitable for brand managers 
• Pro: US$399 month/user; suitable for professional marketers and agencies 

3. Powtoon

Screenshot of Powtoon UI

If you’re looking for an easy-to-use platform that walks you through each step of producing and editing high-quality videos, Powtoon is worth a try. This platform offers a variety of characters, animations and visual effects that help bring your stories to life. For example, a makeup brand can use Powtoon and make a concealer stop, drop and roll. 

You can also customize the characters with specific clothing, gestures, colors, etc., making your brand’s personality shine. Moreover, since it’s a web app, it’s compatible with any device with a web browser.

While it may lack in-depth analytics, it offers essential features to help you streamline your video marketing campaigns, like a rich library of templates, data import options and direct exporting and uploading capabilities to YouTube.

Features of Powtoon:

• Drag-and-drop tools for easy video creation
• Users have access to thousands of templates and animated assets
• Powtoon integrates with platforms like Microsoft Teams and Slack to work collaboratively
• The platform supports screen and face recordings
• It includes branded custom characters for consistent video branding

Plans and pricing:

It offers the following three paid plans: 

• Lite: US$50/month
• Professional: US$190/month; with AI script writer and video assistant features
• Business (for teams; annual plans only): US$1,500/year; with AI text-to-speech feature and full brand control

4. Filmora

Screenshot of Filmora webpage

Filmora makes professional video editing accessible to everyone. Its wealth of editing tools includes overlays, filters and a virtual green screen for creating sophisticated visual effects. This platform simplifies complex editing tasks, allowing for easy manipulations of layers—whether that’s video clips, images or text. 

It also offers screen split, transition and audio editing to tackle tedious edits and enhance videos.  After you’re done, you can quickly export your videos, either by downloading or sharing them directly on different social media platforms. 

Features of Filmora:

• Filmora’s AI Copilot offers real-time guidance to enhance video editing skills
• AI Smart Cutout feature helps remove unwanted objects or backgrounds from clips
• Filmora’s AI Thumbnail Creator automatically generates attractive video covers
• AI Text-Based Editing allows efficient editing based on video scripts generated by AI
• The AI Music Generator creates royalty-free music tailored to promotional needs

Plans and pricing:

It offers a seven-day free trial and the following subscription tiers:

• Cross-platform monthly plan for individuals: US$29.99/Quarter
• Perpetual plan for individuals: US$79.99
• For teams: US$155.88/year/user

5. Vidyard

Screenshot of Vidyard UI

Vidyard stands out for its deep integration with customer relationship management (CRM) systems like HubSpot and Salesforce, making it a favorite among businesses focused on sales and customer engagement through video. 

Its user-friendly interface makes it easy to create personalized videos that enhance viewer engagement. The platform’s detailed analytics help track performance and viewer behavior, providing valuable insights into the effectiveness of your video content. Although Vidyard’s advanced features may require a bit of a learning curve, they are invaluable for those looking to get serious with video analytics.

Features of Vidyard:

• Create and share videos up to an hour long through browser extensions, desktop and mobile apps
• AI Script Generator to craft personalized video scripts 
• Screen recorder in a quality up to 1080p 
• Real-time viewer insights, showing who watched the videos and for how long.
• Embed videos across websites, emails and social media platforms.

Plans and pricing:

It offers a free plan with up to 25 videos in your library and the following two professional plans with a 14-day free trial:

• Pro: US$29/month
• Plus: US$89/year

Conclusion

Creating engaging video content no longer requires a massive budget or an extensive array of tools. Today’s video marketing tools are designed to simplify the process, offering powerful customization options and seamless integration with existing marketing strategies. 

Whether you’re looking to enhance brand engagement, increase lead capture or simply tell your brand’s story more compellingly, there’s a video tool out there that can help. As video continues to dominate digital marketing landscapes, embracing these tools can set your content apart and keep your audience coming back for more.

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Header Image from Freepik